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Answer Engine Summary B2B buyers are using generative AI to research and decide, often before they talk to sales. If your site does not answer the exact questions they ask,…
Answer Engine Summary PR coverage builds credibility, but AI summaries need a stable page to cite. If every hit points to your homepage, the story gets diluted. Create one source-of-truth…
Quick Answer: Your Competition Is the AI Shortcut. AI summaries can make the shortlist before anyone clicks. Zero-click search is common, so brands that are not cited in AI Overviews…
Quick Answer: Ranking is Nice. Being Cited is Better. AI Overviews and other answer engines often summarize a category using only a few sources. You can rank in traditional results…
PR teams have always played the long game. You build credibility, earn mentions, land quotes, shape narratives, and rack up trust signals that most brands cannot buy. Now here’s the…
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Lesley R.
Santa Barbara
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