PR Gets Attention. Structure Gets Reuse

Answer Engine Summary

PR coverage builds credibility, but AI summaries need a stable page to cite. If every hit points to your homepage, the story gets diluted. Create one source-of-truth page per narrative, add a short answer block, proof, FAQ and schema, then reuse that page as the consistent PR destination.

PR wins are great. AI wins need a home.

PR is still one of the best ways to earn trust fast. The problem is simple: a mention is not the same as a reusable source.

AI Overviews and answer engines don’t just “see” that you got covered. They look for pages they can reliably reference. If your coverage lives only on someone else’s site, you are renting authority. If your PR points back to a clear page you own, you can compound it.

The quote is not the asset. The asset is where the quote points.

A press hit is a spark. The source-of-truth page is the engine.

When every release, interview, or feature links to the homepage, you’re basically telling Google and AI systems: “Good luck figuring out what mattered here.”

Homepages are built for broad positioning. PR is specific. Your destination page should be specific too.

What a “source-of-truth page” actually is

A source-of-truth page is the page you want AI systems and humans to trust when they ask:

• “What is your point of view on X?”
• “How does your approach compare to alternatives?”
• “What does your solution actually do, and for who?”
• “What proof exists that this works?”

This page is not a blog post. It’s not a press release archive. It’s a clean, structured explainer that a busy reader (and a machine) can digest in under a minute.

Mini demo (quick and slightly painful)

1. Pull your last 5 press mentions.
2. Check where they link.
3. If most of them point to the homepage (or nowhere), you are leaving value on the table.

The 3-step fix

1) Create one landing page per major narrative

Pick the narratives that actually drive revenue or reputation:

• a key topic you want to own
• a vertical you sell into
• a product category
• a strong viewpoint or methodology

One page per narrative. No duplicates. No “everything everywhere” pages.

2) Add structure that makes the page easy to cite

Use this checklist:

• A 40–60 word answer block near the top (like the one above)
• A simple definition of the topic and what you do
• 3–5 proof points (results, constraints, examples, outcomes)
• A short FAQ section that matches real buyer wording
• Internal links to supporting proof (case studies, methodology, about, related pages)
• Basic structured data where relevant (FAQPage, Article, Organization, HowTo)

3) Reuse the same page as the consistent PR destination

This is where the compounding happens.

Every time you earn coverage related to that narrative, you point back to the same source-of-truth page. Over time, that page becomes the “home base” for the story, not just a random link you toss in at the end of a release.

Want this mapped for your brand?

If you already invest in PR, content, or SEO, this is the missing layer that helps that work show up inside AI answers, not just on a media list or a results page.

If you want us to map your narratives, build the source-of-truth page plan, and show you exactly what to fix first: